How to write a 30-second pitch for your purpose-led business
Online business (particularly on platforms like Clubhouse) has seen a sharp rise in the speed-networking event. This quick-fire approach to telling people about your business can be a great tool to capture people’s attention and if you’re taking part in a large event, you will likely discover some new people to connect and collaborate with at the same time. However, writing a 30-second pitch for your purpose-led business means you have to be super focused on the information you want to get across, with no fluff. So here are my tips for writing a 30-second business pitch that’ll help you stand out without running out of time.
How to write a 30-second pitch for your purpose-led business in nine easy steps.
When working out how to write your 30-second business pitch, there are nine key elements to consider.
1. Whole business or just one part of it?
When pitching your business, it can be tempting to rattle off ALL the things you offer, products you sell or services you provide. Whilst it’s great to keep the general tone and message of your pitch consistent regardless of the audience, the joy of pitching is that you can tailor it.
So, think about what the audience in question is most likely to want to hear, or which element of your business you’re focusing on promoting at the moment, and go with that.
For the purposes of my “demo pitch” below, I’m writing a pitch for my membership, The Duck Pond.
2. Keep it clear and simple
Don’t be tempted to use long words, jargon or acronyms. If people don’t understand the language you’re using or they can’t keep up because your words are too long so you’re having to talk too fast, they’re likely to switch off. And remember, if you’re delivering in English as your first language, that might not be the case for your audience, so make your delivery as clear as possible.
3. Your name, your business name
This is something that can slip when you’re trying to go quickly. Don’t forget to include your own name, and/or your business name at the very start of your pitch.
Part 3 example: “Hi, I’m Katie and I am the founder of The Duck Pond”
4. Who you help
Defining your audience or customer is a fundamental part of being able to communicate with them. You should be able to sum this up in a few words – once sentence maximum.
5. How you help
This is a really important stage so don’t skip it! People need to know how you help the people you help. Again, try to keep this one to a maximum of one sentence.
Part 5 example: “…that helps them connect with experts, resources, inspiration and each other!”
6. How are you unique?
Part 6 example: “I love helping people do business in a way that aligns with their own values and beliefs”
7. Purpose and impact
Because your business is built on purpose, this is an important one too. How does your business give back or how does it have a positive impact?
Part 7 example: “and I give back by investing in causes and initiatives that benefit people and planet, and spreading the word about good businesses doing good things”.
8. Where can they find you?
If you can, it’s great to get some information in about how people can connect with you outside of the session. So a social handle or web address is perfect.
Part 8 example: “I mainly hang out on Instagram, so follow me @littlegreenduckpond”
9. Make it clear you’re done.
A simple “thank you” is more than enough to signal the end of your pitch.
My 30-second Duck Pond pitch in full:
So, following those steps, here’s my pitch for The Duck Pond:
“Hi, I’m Katie and I’m the founder of the Duck Pond, a membership and community for purpose-led business owners, that helps them connect with experts, resources, inspiration and each other. I love helping people do business in a way that aligns with their own values and beliefs, and I try to give back by investing some of my profits into causes and initiatives that matter to me, as well as spreading the word about good businesses doing good things. I mainly hang out on Instagram, so please come and give me a follow there, I’m @littlegreenduckpond. Thank you!”
Time: 29.16 seconds! Now, I could probably trim this a bit. But I wanted to illustrate how much information you can get into a 30-second business pitch. It’s surprising how detailed you can actually be!
So how many words is a 30-second business pitch?
It obviously depends on the number of syllables in the words you’ve used (another reason to keep it simple!). But generally, around 70-100 words in English equates to 30 seconds of speech. My pitch above is 98 words and I didn’t speak too quickly when timing myself (at least, I don’t think so!).
Tips for delivering your 3-second business pitch
Practise with a stopwatch
The key to nailing the timing and delivery of your 30-second business pitch is practising and timing yourself. The more you practise, the more likely you are to identify any trimming opportunities and the more likely you are to stay within that 30-second limit.
Prompts are fine
Having a list of prompts, or even your full “script” in front of you is absolutely fine. Don’t feel you have to memorise everything because without prompts, once you stumble, it can be hard to recover. Nobody will judge you for reading off a screen or glancing at a card to remind yourself of what you want to say.
Take a deep breath – it’ll be over in 30 seconds
Remember, even if you’re in a (virtual) room with 100 other people, if it’s a networking event, every one of them will be thinking about their own pitch. So take a deep breath, don’t talk too quickly (it can be tempting to just get it over with) and you’ll be done before you know it.
Want to practise your pitching skills in a safe environment?
My next three-day Power of the Flock connection and collaboration event for purpose-led entrepreneurs takes place between 8th and 10th June 2021 and includes an online speed-pitching session. We’re aiming for 30 seconds per business bu if you run over by a few seconds we certainly won’t be cutting you off. Come and give it a try and meet some fellow ethical and sustainable business owners in the process: